The Client Profile
Taoti Creative is an agency that provides businesses with a variety of creative and marketing services. They wanted to strengthen their content marketing offering and help clients build authority through published content.
The Challenge
The agency lacked a structured content marketing practice. Their clients needed expert guidance on creating high-value content assets — including books, whitepapers, and long-form articles — and distributing them effectively.
The Solution
We built a full-spectrum content marketing capability:
- Book publication strategy including editing, design, and distribution
- Thought leadership content calendar aligned with business goals
- Multi-channel content distribution (LinkedIn, Medium, industry publications)
- Content performance measurement and optimisation framework
The Results
The content marketing programme established a new revenue stream and positioned clients as industry authorities.